Texas electric and energy providers are getting marketing exposure on a site devoted to customer reviews and ratings of electric companies.
John’s electricity bill is high. He is considering his energy options. John learns that for electricity companies in texas, he can compare his options by reading reviews and ratings of light companies provided by customers
In an interesting article about one of Reb Bull’s event marketing projects, it was reported that Red Bull spends 40% of its revenue on marketing, If accurate, their other costs of business must be insanely low?
Sheri and Jim Beauchamp trekked from Arizona to Portland to see one thing: Red Bull’s Flugtag.
“It’s a bunch of idiots flying into the river,” said Jim Beauchamp, 67, sporting a brown cowboy hat. “Why wouldn’t you want to do this?”
The retired couple wasn’t alone in their enthusiasm for the event, in which 31 amateur teams built contraptions they then rolled and flew — sort of — into the Willamette River this afternoon at Tom McCall Waterfront Park. According to organizers, more than 80,000 people, young and old, flocked to downtown for the event, lining the riverbanks and bridges.
The spectacle is a marketing effort for energy-drink maker Red Bull, and an example of how the company takes product placement to a whole new level. Though most spectators weren’t drinking Red Bull or may not have even known the sponsor before arriving, they knew when they got there, as Red Bull logos filled the scene.
“People don’t even know what they’re buying into,” said Robby Marshall, a team member for “Oregon or Bust,” which built a covered wagon apparatus for the contest. He called the marketing “360-degree branding.”
“It’s an experience rather than a sense,” Marshall said.
More than 250 mostly local teams applied for the event, which is also held in other cities across the nation. This was Portland’s second Flugtag — the first was in 2004 — and it joins the ranks of cities such as Austin, Texas, and San Francisco that also have held two Flugtags.
“The people in Portland really embrace it,” said Ellie Applen, a communication manager for Red Bull.
Applen wouldn’t comment on the marketing practices of the privately held company, which spends 40 percent of its revenue each year on marketing. But it must be working, as Red Bull is the No. 1 energy drink company in the U.S., Applen said.
Full Article: http://blog.oregonlive.com/breakingnews/2008/08/80000_flock_to_downtown_portla.html#post
More on Marketing:
Small Business Marketing Strategy
The global advertising market grew to just over US$600 billion in 2007, according to The Kelsey Group, the leading provider of research, data and strategic analysis on directional and interactive local media. The firm expects global ad revenues to grow at a compound annual growth rate (CAGR) of 2.7 percent and reach US$707 billion in 2012, propelled in large part by considerable growth in the interactive segment.
According to “The Kelsey Group’s Annual Forecast (2007-2012): Outlook for Directional and Interactive Advertising,” interactive advertising revenues will increase significantly from US$45 billion in 2007 to US$147 billion globally in 2012, representing a 23.4 percent CAGR.
“It’s no surprise that the global advertising industry is experiencing a full-scale shift to mixed-media platforms, with interactive driving a significant share of overall industry growth,” said Matt Booth, senior vice president, Interactive Local Media, The Kelsey Group. “We see Internet development—including increased subscriber/user access and broadband penetration—as a driver of both interactive advertising revenue as well as migration of traditional ad spending to new media platforms.”
“You don’t need the luck of the Irish to be successful in selling, but it may help to think about what makes the Irish personality so engaging,” says Lenann McGookey Gardner, author of Got Sales? The Complete Guide to Today’s Proven Methods for Selling Services (Jarndyce & Jarndyce).
